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I believe this is a good illustration of "Splogging" (Spam-blogging)

 

Splogs have become a major problem on free blog hosts such as Google's Blogspot service. Some estimate it may be as high as one in five blogs[1]. These fake blogs waste valuable disk space and bandwidth as well as pollute search engine results, ruining blog search engines and damaging bloggers community networking (e.g. Blogspot's next blog link).

Google's search engine uses PageRank, which is very vulnerable to link flooding, especially from highly weighted bloggers. One splog clearly states: "Google's run by people who can be bothered to post links on the internet." Splogs could become a detractor to people using, enjoying and finding value in the blogosphere. Splogs sometimes choose a name similar to a popular blog. That way, they can benefit from the occasional incoming link from careless bloggers, who think they are linking to the popular site.

Splog activity can cause problems for legitimate bloggers, if search engines respond to splog by blocking or treating as 'suspicious' all web addresses in a particular domain, (e.g. .info or .net).